Print Media & Marketing – The EVOLVE WAY…..
Posted by graham on Wednesday, August 19th, 2009
When it comes to print media or marketing, the first question I ask is “does your marketing material represent you or your business”, or does it just look like your competitors with a different logo. At Evolve Printing we have set a new precedent on how we work with clients to bring their business back to life and give back the passion they once had when they first went into business.
Look at the gallery 1 - evolve page and you will see that our company won’t print the standard run of the mill brochure, we will never do the same marketing or advertising campaign. It is about stepping out and setting the standard so those around you will be forced to step up to compete.
At Evolve Printing we are about relationships, so together we can create a vision for the future, to go beyond your targets and create an identity that stands alone. We believe no one knows your business better than you, no one can talk about your business better than you. Taking these factors into consideration, Evolve Printing will create concepts that will make people want to know you and your business better and keep your competiton guessing.
Most Marketing and Advertising Agencies are taught the theory at Uni & Colleges to write material on behalf of their clients in a way they think people want to hear it. That’s like loving your wife / partner the way you think they need to be loved, with only partial consideration for their needs.
When I write about Evolve Printing I want everyone to understand what I’m talking about, from the bum on the street to the CEO of a large corporation, without all the big words that only add confusion and eliminate some potential client. If you believe in what you do, you talk about it with a passion like no agency can, so why not write it that way and let that passion ooze from the words on the page.
I understand some people struggle with this, that is why we offer creative concept consultancy where we come up with simple, strategic ideas that create a voice that speaks louder then the normal brochure. That makes people stop for a moment and remember.
(Please see our services page to see what we can do for you, so we can enjoy the journey and evolve together)
Congratulations on your latest campaign Graham. My husband was handed a pack at Gosford train station and brought it home for me to look at.
Impressive look, feel and the contents were great. I loved the way the cards told a story and the jelly beans at the bottom were like buried treasure.
I instantly connected with your colours as I’ve worked as a journalist and writer for many years and can recognise CMYK a mile off!
Regards
Johanna
Posted: August 28, 2009 by Johanna Baker-Dowdell
Thankyou so much for your feedback and wish you all the best in your future ambitions . I look forward to introducing a new mindset & taking businesses on the central coast to a new level through our chosen fields, If there is any way we can support each other is our respective businesses please do not hesitate to give me a call.
Kind Regards
Graham Deaner
Posted: August 28, 2009 by graham
I am to a great extent impressed with the article I have just read. I wish the writer of http://www.evolveprint.com.au can continue to provide so much worthwhile information and unforgettable experience to http://www.evolveprint.com.au readers. There is not much to say except the following universal truth: People always think their birthday/anniversary lottery numbers have a better chance at winning than randomly generated ones I will be back.
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